Saturday, April 4, 2020
Live to Encourage free essay sample
Throughout my life, I have had many different experiences that have taught me useful life lessons, encouraged me to push forward through adversity, and help prepare me for my future endeavors. I want to use the gifts I was blessed with to help encourage others. Everyone faces trials on a daily basis. They need someone to see possibilities and guide them in the right direction. ââ¬Å"A good teacher can inspire hope, ignite the imagination, and instill a love of learning.â⬠I want to fulfill this role. It is important to encourage those who are despondent to inspire hope and purpose in their life. People need love and companionship in order to not feel alone. Everyone desires to be apart of a community. I have been blessed with opportunities to lead, teach, and mentor others. I believe one of my character traits is loving others and including those who are overlooked. I am blessed to have people who have loved and encouraged me throughout my life. We will write a custom essay sample on Live to Encourage or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This gives me a greater desire to do the same for others. In my opinion, fighting through adversity is a challenge, but very rewarding when accomplished. They may feel like the waves of life are drowning them, but the waves can be overcome. Whenever I was nine years old my teacher and physician diagnosed me with dyslexia and memory problems. The thought of being different scared me. I did not want to feel left out or dumb. Over the years I have been able to overcome it with the help of others. Though I still struggle on occasion I have improved tremendously. This taught me how to work hard for things that are important to me. I may put in double the hours and get the same result as someone else, but that has built my character. I serve at a special needs camp every summer. This is a place for them to feel loved and normal. I developed patience through my trials to improve my abilities as a counselor. I chose to work at the Preschool at my church and I have encountered opportunities to encourage four to six year old children. Weekly we encourage teamwork, sharing, and good behavior. These little things develop respect and honoring each other. My school has asked me to speak at lower school chapels. I also serve as a class officer and I am a member: Key Club, Leadership Academy, Students Against Destructive Decisions, National Honor Society, and in Junior High Impact. Loving and helping others can trump the negative of a lower salary that teachers often encounter. I believe it is more important to love your career and spend your time in a fulfilling job than to work for a high income. I am looking forward to the educational classes in college and learning the skills to inspire children to develop a love for learning.
Sunday, March 8, 2020
I intend to address this question by firstly Essay Example
I intend to address this question by firstly Essay Example I intend to address this question by firstly Essay I intend to address this question by firstly Essay I intend to turn to this inquiry by foremost puting out the footings of the Accession Treaty of 2003 in relation to the legal model of the transitional agreements which were applied to migratory workers from the freshly acceded eight cardinal and eastern European member provinces but non to the two Mediterranean provinces viz. Cyprus and Malta. I will so travel on to exemplify why some of the EUââ¬â¢s 15 member provinces chose to enforce these limitations, like Germany and Austria whilst others like the United Kingdom and the EIRE, for illustration did non. I will so show a decision based on all the available grounds, produced in a mensural manner. The Accession Treaty of 2003 concerned the accession to the European Union of the Czech Republic, Estonia, Cyprus, Latvia, Lithuania, Hungary, Malta, Poland, Slovenia and Slovakia. This was a Treaty signed in Athens on the 16Thursdayof April 2003. The Treaty provided for the accession of the above 10 new Member States to the European Union on the 1stof May 2004. The Treaty is divided into three parts including foremost, a Treaty between the 15 bing and the 10 new Member States, secondly an Act refering the conditions how the new member provinces would fall in the European brotherhood and any necessary amendments to the Treaties on which the European Union was founded, and eventually a Final Act of the parties to the Treaty. The Treaty granted subjects of Cyprus and Malta the same rights to work in another Member State as would hold been enjoyed by subjects of the bing 15 Member States. Those who came from theeight relevant provinces, viz. Czech Republic, Estonia, Latvia, Lithuania, Hungary, Poland, Slovenia and Slovakia nevertheless were the topic of the transitional commissariats in inquiry. These transitional commissariats were set out in Annexes V, VI, VIII, IX, X, XII, XIII and XIV of the Act of Accession described in the above paragraph. A brief sum-up of the transitional agreements follows that: for the first two old ages after accession ( i.e. until 30 April 2006 ) , Member States are free to use national steps or bilateral understandings curtailing the rights of subjects from the eight relevant provinces to work in their districts ; from 1 May 2006, Member States musteithergrant subjects from the eight relevant states the right to travel freely for the intent of work in conformity with Community jurisprudence,orcontinue to use national steps or bilateral understandings ââ¬â up to 30 April 2009 ( or 2011, in exceeding fortunes ) . Prior to 1 May 2006, any Member State that has non imposed limitations on free motion of workers from the eight relevant provinces, or has relaxed them in the meantime, is free to enforce them or re-impose them.After that day of the month, any Member State that has granted the right of free motion in conformity with Community jurisprudence can bespeak the Commission to suspend in whole or in portion the application of that jurisprudence if the Member State undergoes or foresees perturbations to its labor market which could earnestly endanger the criterion of life or degree of employment in a given part or business.Such suspensions can last at most until 30 April 2011.[ 1 ] The focal point of the transitional agreements are clear from the paragraph above, the kernel of which is, in the initial 2 old ages following the pact, to let the bing members provinces to modulate the employment activity of subjects coming from the eight relevant new member provinces. Harmonizing to paragraph 1 the disparagements merely applies to free motion of workers and services and so does non use to freedom of constitution ( i.e. the freelance ) or motion for any other intent ( as pupils, pensionaries or self-sufficing individuals ) . These freedoms apply instantly upon entry into force of the new accession pact. Paragraphs 2 to 12 concern workers and paragraph 13 concerns both services and workers. Paragraph 2 provided that national in-migration jurisprudence will use to workers traveling fro Slovakia for two old ages, with a possible extension to five old ages. This ruleââ¬â¢s range is limited to Articles 1-6 of Regulation 1612/68. Paragraph 3 required a reappraisal of the transitional period after two old ages but the consequences of the reappraisals were non adhering on those Member States that still wished to keep their national controls on workers. Even after five old ages under paragraph 5 the Member States could claim that there were serious perturbations of its labour market or menace thereof . This could ensue in the Member State applying limitations for a farther two old ages, upon presentment to the Commission. The discretion to go on limitations put with the Member States and was non capable to tribunal intervention. Member States such as the UK and Eire, which applied full free motion of workers had a particular precaution for seven old ages under paragraph 7. They needed the Commissionââ¬â¢s permission to use it, a determination which could be overruled by the Council. A broad application of a full labor market was allowed by member provinces under paragraph 12 and after 2 old ages could ensue in application of full European Union regulations. Paragraph 13 allowed Germany to use limitations on the proviso of specified services for the whole of the seven-year passage period. In Declaration 20 of the Final Act it was recognised that these limitations apply to Austria and Germanyââ¬â¢s entire district. Article 37 of the Act of Accession allows a precaution to be applied within the first three old ages after accession if there were major ec onomic troubles. As one can garner from this extended analysis of the statute law, the Germans and Austrian concerns were borne through and take into consideration in the existent pact. [ 2 ] In footings of why the limitations remained in some member provinces and other non, Baroness Scotland gives the United Kingdom Standpoint by stating: The United Kingdom has ever been proud of its tradition of tolerance, and we believe that we will profit both culturally and economically from new EU citizens. It makes sense for citizens of the new member provinces to be able to work, lend to our economic system and pay revenue enhancements. They will spread out the scope of accomplishments and supply of workers in the UK economic system. It is true that some other member provinces will non open their labor markets. It is because their markets are less unfastened and less flexible than ours that they perform less good. If one were to inquire any of ourable economic experts, they would corroborate that it is the loss of the other states that they choose that way. It is wholly natural that others should wish to come to this state to lend to and portion in our success, and this is to be welcomed.[ 3 ] Her statement outlines the economic, societal and cultural grounds why she sought non to enforce the limitations and gives some penetration into why other member provinces did. Germany and Austria were concerned plenty about an inflow of immigrants to enforce the limitations. At paragraph 60 of the study Chapter 3: the Impact of the last expansion it was said: In states where people think that they have been well affected by the 2004 expansion, resistance to future expansions is peculiarly strong. This applies peculiarly to Austria and Germany- which are geographically near to the new Member States and have received a important portion of workers from these states even in front of their accession. It besides applies to France and the Netherlands, whicH feared a loss of influence and individuality in the enlarged Union ( Q 56 ) While the people in the old EU-15 fright chiefly the economic effects of expansion, political elites are more concerned with the impact on how an EU of 25 ( and shortly 27 or 28 ) Member States functions.[ 4 ] Here once more we see the economic concerns of member provinces who were closer in propinquity to the relevant new member provinces, and besides some frights for loss of political power due to the expansion. Ironically at paragraph 77 of the above study the economic experts say that although most of the old EU Member States, trade and investing links with the campaigner states were merely excessively little to hold a direct, mensurable impact on their economic systems, the lone exclusions to this are Germany and Austria, which conduct important trade with the new members and, alongside France and the Netherlands, history for the biggest portion of foreign investing at that place. It is these states that are likely to be among the biggest net victors from expansion. Arguably nevertheless at the clip these frights were justified as 60 per cent of the about one million East Europeans who had moved to the EU before accession went to Germany, with Austria taking another 5-10 per cent. Thi s is a immense figure of up to 70 per cent spread between merely 2 of the 15 bing member provinces, prior to the execution of the Accession Treaty. In decision it can be seen that the footings of the Accession pact were full and the transitional agreements played an of import function in modulating how the subjects of the new 8 provinces, incorporated into the labor market within the EU. The limitations on free motion are surely noteworthy within this respect. It is clear that economic and cultural considerations were behind why some member provinces chose to enforce limitations and others didnââ¬â¢t. Most markedly nevertheless, the experience of Germany in holding an inflow of East European migrators even before the Accession Treaty gives some acceptance to their evidences for resistance of Accession and infliction of the limitations. Bibliography European Accession Bill: Explanatory notes HMSO hypertext transfer protocol: //64.233.183.104/search? q=cache: csIIsFsw9n0J: www.fco.gov.uk/Files/kfile/EU % 2520 ( Accessions ) % 2520Bill % 2520 % 2520Explanatory % 2520Notes,0.doc+Accession+treaty+2003 A ; hl=en A ; gl=uk A ; ct=clnk A ; cadmium Chapter 3: the Impact of the last enlargement HMSO hypertext transfer protocol: //www.publications.parliament.uk/pa/ld200506/ldselect/ldeucom/273/27306.htm Peers, Stuart, Statewatch: Evaluation of the EU Accession Treaty www.statewatch.org/news/2003/feb/accession.pdf House of Lords, Friday, 23 April 2004: Accession ( Immigration and Worker Registration ) Regulations 2004 hypertext transfer protocol: //www.publications.parliament.uk/pa/ld200304/ldhansrd/vo040423/text/40423-01.ht m Regulation 1612/68
Friday, February 21, 2020
Electronic Monitoring and Employee Productivity Assignment
Electronic Monitoring and Employee Productivity - Assignment Example Most employees are subjected to monitoring that includes office and cubicle searches, video surveillance, electronic mail monitoring and health and psychological screening (Schumacher, 2011, pp 138-144). The current trends in electronic monitoring especially in the 21st century have increased at an alarming rate. The latest monitoring trends include the use of video cameras, email monitoring and telephone recordings among others. The monitoring has moved to network forensic monitoring software that is currently in use to mine emails for keywords and security breaches (Schumacher, 2011, pp 138-144). Most managers say that without monitoring employee activities it is difficult to achieve productivity especially in this era of social networking. The rise of the internet compounded by the development of the smart phones have made it difficult for employees to stick to work and therefore contributing to decreased productivity. This may not be true considering some of the theories that hav e been propagated about employees and productivity (Schumacher, 2011, pp 138-144). McGregorââ¬â¢s theory X and Y help us understand the positive and the negative aspects of employing electronic monitoring at the workplace.... Tailor says that employees should do what managers tell them to do and the managers tell the employees what to do in order to be paid accordingly. This theory has been used to support electronic monitoring so as to achieve productivity and pay employees what they are entitled to depending on what they have done (Bolden, Gosling, A, & Dennison, 2003, pp 6-50). Therefore employee monitoring can be seen as both positive and negative in many aspects. Implementing the electronic surveillance will mean that employees are under tight control from the management and therefore they may end up being less productivity as McGregor puts it. On the other hand the productivity might increase because when they are monitored, the time they are not productive is subtracted from the total time. This means that by the end of the day their wages will be reduced. The reduction will make them leave the activities that make them less productive so as to increase their wages (Schumacher, 2011, pp 138-144). E mployee monitoring has been criticized by a number of people because it infringes on the rights of both the customer and the employee. It is not the best form of management as it increases stress, decreases job satisfaction, cultivates a culture of mistrust and negative work relationships and therefore it is not. To some level there are key ethical considerations that encourage employee electronic monitoring and these include security as concerns a companyââ¬â¢s information such as trade secrets or restricted places, productivity as in employees have to be at the right place at the right time and doing the right things at the right time, reputation as employers do not want company information such as logos to be found at the wrong place that may cause them
Wednesday, February 5, 2020
Why are organisations seeking to implement their chosen strategies Essay - 1
Why are organisations seeking to implement their chosen strategies through projects - Essay Example He can manage well and hence the reason that he is preferred over his colleagues for the post of the project manager. The key competencies of a project manager are immense but a few of them are mentioned within the length of this paper. Within the literature review for this topic, the emphasis would be laid on the fact that project managers commit their own selves whole-heartedly towards the cause of the project at hand and that they exhibit some of the very intrinsic traits within their professional duties and their personal capacities which make them stand head and shoulders with the rest of the employees within the organization. It is their single-ness in terms of management expertise which is given its due credit and thus they are appointed as the ones who will lead the organization towards success whilst accomplishing the results that are envisaged in the wake of a peculiar project. The literature review will explore the exact basis upon which project managers have achieved higher ranks, broke new grounds, taken care of new possibilities and in essence made their mark within this field of management itself. The key competencies of a project manager entail a number of strengths on his part and the time is right to make a clear cut understanding of the very same in the following paragraphs. (Frame, 2002) Decision making in science and indeed any other field of study is a difficult thing and for this, one needs to understand what are the basic ways in which a decision can be arrived at, without wasting much time and using the best tools and techniques in order to achieve the same. These decisions are very crucial to the outcome of a project and a project manager is accountable for the very same. At times, certain things should be kept in mind like the fact that information is the single most significant thing in this whole process. Decision-making is indeed a very
Tuesday, January 28, 2020
Analysis of the DOTS Programme in Nigeria
Analysis of the DOTS Programme in Nigeria Chapter One 1.0à Introduction to TB: Characteristics of Tuberculosis: Tuberculosis is a disease caused by the bacteria known as Mycobacterium tuberculosis.[1] Mycobacterium tuberculosis was identified in 1882 by Robert Koch.[2] It is an acid-fast bacillus and obligate aerobe which grows in about 15 to 30 days at aà temperature of 35 to 37 degrees centigrade in an enriched media with a moderately acid base medium. It has no natural reservoir and its antigenic properties are similar to the leprosy bacillus, the Bacille Calmette-Guerin (BCG) and other typical types of mycobacterium[3]. M. tuberculosis is pathogenic and virulent in nature. Its ability to cause disease depends on the susceptibility of the host as well as the aggressiveness of the invading organism[4] . An electron scan of the bacterium is highlighted below[5]: Considered one of the most dreaded diseases of the 19th and 20th centuries, TB was the 8th leading cause of death in children between the ages of 1 to 4 years old during the early 1920ââ¬â¢s especially in the developed countries of the world like the United States and Britain.à As the general standards of living improved in the industrialised nations of the world so too did the decline in TB related incidences. TB is often classed by the ââ¬Å"infection of one of the two variants of the tubercle bacillus which is known to commonly affect man. They are Mycobacerium tuberculosis and bovisâ⬠[6]. In Nigeria, majority of the TB related disease is due largely to the M. tuberculosis variant of the tubercle bacillus. The TB infections caused by Mycobacterium bovis which is associated with milk are rare and few and far between[7]. TB can take an ââ¬Å"active and an inactiveâ⬠state of infection. The Word Health Organisation (WHO) describes an active case of TB as ââ¬Å"a symptomatic disease due to infection with Mycobacterium tuberculosisâ⬠[8].à TB cases are generally classified as either pulmonary or extra-pulmonary. Patients with pulmonary TB are further sub-divided into ââ¬Å"smear-positiveâ⬠and smear-negative cases[9]. Smear-positive cases are the most important sub-groups for control programmes as they are the source of infection.à The WHO has defined a smear-positive patient as: A patient with at least two sputum specimens positive for acid-fast bacilli (AFB) by microscopy A patient with at least one sputum specimen positive for AFB and radiographic abnormalities consistent with active pulmonary TB. A patient with at least one sputum specimen positive for AFB, which is culture-positive for M. tuberculosis. A smear-negative patient; on the other hand is also defined by the WHO as: à ·Ã A patient with at least two sputum specimens negative for AFB by microscopy, radiographic abnormalities consistent with active pulmonary tuberculosis and a decision by a physician to treat with a full curative course of anti-TB chemotherapy à ·Ã A patient with a least one sputum specimen negative for AFB, which is culture-positive for M. Tuberculosis; and finally Extra-pulmonary tuberculosis is defined by the WHO as: à ·Ã A patient with a histological and (or) clinical evidence consistent with active extra-pulmonary TB and a decision by a physician to treat with full curative course of anti-TB chemotherapy[10] 1.10à Mode of Transmission: The transmission of Tuberculosis is done mainly through ââ¬Å"droplet infection and droplet nucleiâ⬠which is said to be generated when a patient with tuberculosis coughs[11].à For the infection to be transmitted the droplet particles must be fresh in its constituency to carry a viable organism. The spread and transmission of tuberculosis is heightened even further depending on the vigorous nature of the cough and the ventilation provisions in the environment concerned. 1.11à Signs Symptoms: The element of signs and symptoms in Tuberculosis is often misleading in the sense that the human body may harbour the bacterium that causes tuberculosis, and the immune system in the body suppresses the resultant effect and prevents the host from becoming sick. It is as a result of this scenario that the medical profession and doctors make a distinction between what is referred to as ââ¬Å"Latent TB and Active TBâ⬠Latent TB is a condition where the patient has a TB infection but the bacteria (â⬠¦) remains in the body in an ââ¬Å"inactive stateâ⬠and therefore causes no symptoms to be shown.à Latent TB which is often referred to as ââ¬Å"inactive TBâ⬠is not known to be infectious. Active TB on the other hand is the contagious wing of tuberculosis and can make its hosts sick.[12] The state of active TB develops some clear signs and symptoms in its diagnosis and they include: Chills and cold spells Fatigue Fever Loss of Appetite Night Sweats Unexplained weight loss[13] Medical evidence has shown that there are varying degrees of Tuberculosis depending on which part of the human body it affects. Tuberculosis often attacks the lungs and its signs and symptoms include: à ·Ã Coughing that laughs for three weeks or more à ·Ã Coughing up blood à ·Ã Chest pain or pain resulting from breathing or coughing[14] Tuberculosis is known to affect other parts of the body of which include the brain, spine or kidneys. The symptoms depend on the organs that are affected. Tuberculosis of the kidney tends to show signs symptoms of bleeding in the patientââ¬â¢s urine whilst Tuberculosis of the spine shows cases of back pain. 1.12à Incubation Periods source http://www.aarogya.com/index.php?option=com_contenttask=viewid=834Itemid=853 1.2à Public Health Importance Standard of Living State of Health In Nigeria The United Nations Human Development (UNDP) programme has through the early 1990s paid greater emphasis in human development, welfare and poverty research.à Through its Human Development Report, it has published the Human Development Index (HDI) which looks beyond GDP to a broader definition of a nationââ¬â¢s well-being. The link in welfare is a determinant index to health conditions, well being of persons and an insight onto their susceptibility and immunity to disease infection[15]. The economic condition of a nation is a guiding factor to growth, development and living standards of a nationââ¬â¢s citizen. The assumption that a citizen who is paid more per capita has his or her standard of living higher than those who are paid less is not often the case.à Levels of livelihood and poverty are not necessary elevated through higher income.à Nigeria has seen a steady rise in its income per capita over the years.à However, a sharp incline in its inflation rate to the economy, poor standard of governance coupled with a dilapidated health care system has seen a decline in its overall standard of living.[16] The graph below shows this comparison when we see the income per capita of a nation like Madagascar over Nigeria whose citizens receive a higher pay package but have poorer living standards which trigger health concerns[17]. The Human Development Index (HDI) provides a composite measure of three dimensions of human development. These areas include: à ·Ã Living a long and healthy life which is measured through life expectancy à ·Ã The level and degree of education and literacy of nationââ¬â¢s citizens.à This is measured by adult literacy and enrolment at the primary, secondary and tertiary levels; and finally, à ·Ã Levels of a decent standard of living which is measured by an individuals level of purchasing power parity (PPP) and income base analysis.[18] Critics of the process have adhered to the fact that the index is not in any sense a comprehensive measure of human development and a way of monitoring standard of living. It does not, for example, include important indicators such as gender or income inequality or other indicators such as respect for human rights and political freedoms. However, what it does provide is a broadened prism for viewing human progress and the complex relationship between income and well-being. In Nigerias context, this index measures the countrys standard of living and state of health by comparing certain key sectors such as life expectancy rates and adult literacy rates.à The chart below gives a unique view to Nigerias position. In this chart, Nigeria has been ranked 158th out of 177 amongst the developing nations of the world with an HDI rating of 0.470.[19] The evaluation of a standard of living is relative, depending upon the judgment of the observer as to what constitutes a high or a low scale. Another relative index to the standard of living of a certain economic group can be gathered from a comparison of the cost of living and the wage scale or personal income. Factors such as discretionary income are important, but standard of living includes not only the material articles of consumption but also the number of dependents in a family, the environment, the educational opportunities, and the amount spent for health, recreation, and social services. Nigeria as a nation has a GDP range of 6.4 as at 2008[20] and the number of dependants vary within the populations in the Northern Southern part of the country. A key example on health grounds are the lifestyles of community citizens in Kano, Kaduna, Zamfara, Sokoto and Bauchi States.à The cultural and religious trends of having a male occupant look after both siblings and relatives within a nuclear family as well as the extended family puts a large burden on cost of living, health standards and living quarters. The research conducted by International medical associations and bodies such as CDC, UNICEF, WHO, Rotary International through the Polio vaccination programme in Kano State are key resources showed a dilapidated and sub-standard level of livelihood amongst the locals in urban regions[21]. Unemployment, low wages, crowded living conditions, and physical calamities, such as drought, flood, political instability, malnutrition etc has brought a drop in the standard of living within such regions in Nigeria. While standard of living may vary greatly among various groups within the country, it also varies from nation to nation, and international comparisons are sometimes made by analyzing gross national products, per capita incomes, or any number of other indicators from life expectancy to clean water. Overall, industrialized nations tend to have a higher standard of living than developing countries. Nigeria is no exception to this theory.à Records have shown that since the mid-1970s almost all regions have been progressively increasing their HDI score.à A key region that has seen a tremendous rise in their standard of living since the early 1990s are East South Asia.à Central and Eastern Europe and the Commonwealth of Independent States (CIS); especially Russia and its former Soviet colonies initially had a catastrophic decline in the first half of the 1990s but have recovered and improved their standard of living.[22] The major exception is sub-Saharan Africa in areas such as Niger, Togo, Cameroon and Nigeria. Records have shown that since 1990 standard of living has not improved but stagnated.à Experts believe that this is partly due to economic reversal but principally because of the catastrophic effect of HIV/AIDS on life expectancy.[23] Poverty is the major consequence of the dilapidated and chronic failure in Nigeriaââ¬â¢s healthcare and social service system.[24] The access to standard resources such as good education, improved water supply, good nutritional standards and adequate shelter provisions has rendered Nigeria being ranked 80th amongst 108 developing countries with an HPI-1 value of 37.3 as evident in the chart below.[25] These key trends in life expectancy, standard of living and health conditions explains why the 22 nations targeted and responsible for 80% of the worldââ¬â¢s TB infections are found in impoverished and developing nations with a poor level of standard of living and health concerns.à 1.3à Housing and Poor Sanitation Nigeria; especially Lagos State has had the in-dignified commercial label of being the most expensive slum in the world. This gives a clear insight into the high magnitude of housing inadequacy in both urban rural centres in Nigeria. The dilapidated state of infrastructure and a poor maintenance culture has aggravated the spread of disease and risk in healthy living standards of the vulnerable masses especially in impoverished regions within the country. This can be proven and manifested in both quantitative and qualitative terms. In developed societies such as the United Kingdom (UK), the local authorities are responsible for things like planning permission needed before erecting structures. Nigerias UDB (Urban Development Board) commissions do have rules and regulations in place for buildings, drainage facilities and proper infrastructural displacement but the problem is one of implementation, corruption and share disregard for social, health and economic concerns. This has over the decades given rise to poor sanitary conditions which can be seen through the severe overcrowding and unsanitary environment characterized by housing in the urban centres. The only resultant factor are the culminating effect and growth of slum areas. The deficiency in housing quality, building materials and the design and spacing of buildings is a key aspect of why the spread of diseases such as Meningitis, Cholera, Malaria and Tuberculosis are rampant in the region. Take for example the Northern city of Kano State. A city known for its ancient history and strict adherence to Islamic principles, is also known for its vast close knit network of shanty mud houses that lie in close proximity to one another with barely no room for cross ventilation, proper drainage or sewage facility[26]. Sewage is surface borne with the refuse and excreta of humans and livestock being displayed in the open. The health hazards this poses are many. The question of housing and poor sanitation is nothing new to the African continent and is indeed a key feature in its rural regions which has spread into the urban developed areas of the countries within Africa. The United Nations in 1969 confirmed that the average annual growth rates were 4.7% and 4.6% between the period 1960 and 1980, and 1980 and 2000 respectively. A confirmation of this can be found in the table annexed below.[27] Average Annual Growth Rate Population (Millions) 1960-1980 1980-2000 1960 1980 2000 % % Africa 31 77 190 4.7 4.6 Studies have shown that the rapid rate of urbanisation in Nigeria and the consequential explosion of urban population have not been matched by a corresponding commensurate change in social, economic and technological development[28] The economic down town in the early 1980s saw a break in the level of growth and development with the nationââ¬â¢s economy to that of its population boom[29]. The lack of proper adequate public infrastructure and social services has suffered tremendously and this has affected the process and level of urban planning and zoning in many cases.à A practical example of this can be seen in the newly created Nigerian capital the Federal Capital territory, Abuja. The capital was built by foreign contractors; Julius Berger, with the idea and layout of a suburban aristocratic society with well spaced buildings proper social and infrastructural amenities and health concerns taking into consideration.à But the key problem lay with accommodation and transportation of the work force and working class within the city.à No provisions were made which forced locals to build shanty accommodations unaided by proper planning authorities with little or no regard for health safety issues, sanitary considerations or even building regulations. This idea coupled with the population growth had outpaced the rate of housing provision and created a dilemma in the housing standards and sanitary conditions of millions of its inhabitants.à The spread of diseases both air water borne became eminent and this has been a key problem and contributory factor to disease control in Nigeria.à 1.4à Housing and Poverty: The spread of disease can be said to be the resultant consequence of a number of socio-economic factors as well as the action and inaction of government over the years.à Rural areas and indeed some urban regions in Nigerian States, generally lack vital social services and infrastructure services such as clean water, electricity, and good roads. The absence of these amenities constitutes push factors which can be said to have facilitated the migration of rural dwellers into urban centres.à It is note a surprise that the rate of urbanisation in Nigeria far outpaces the rate of economic development.à Despite the enormous amount of money proposed for urban investment in the National Development Plan, very limited investment is made in urban infrastructure.à An increasing shortage of urban services and infrastructure characterize the urban areas, and these are only accessible to a diminishing share of the population. à The existing urban services are overstrained which often times lead to total collapse.à A large proportion of the population does not have reasonable access to safe and ample water supply, and neither do they have the means for hygienic waste disposal. It is eminent that these two services are essential for a healthy and productive life and the lack of it are a key contributory factor to the causes of Tuberculosis.à The quality of the environment in most urban centres in Nigeria is deplorable.à This is not so much dependent on the material characteristics of the buildings but on their organization as spatial units.à The slow process of urban planning and zoning, in the face of rapid urbanisation in most urban centres, has resulted in poor layout of buildings with inadequate roads between them and inadequate drainage and provision for refuse evacuation.à Thus there is a high incidence of pollution through water, solid waste, air and noise and inadequacy of open spaces for other land uses[30]. Studies over the years have shown the deplorable conditions of urban housing in Nigeria. They affirm that 75% of the dwelling units in Nigeriaââ¬â¢s urban centres are substandard and the dwellings are sited in slums[31].à This is attributed to the combined effects of natural ageing of the buildings, lack of maintenance and neglect, wrong use of the buildings, poor sanitation in the disposal of sewage and solid waste, wrong development of land, and increasing deterioration of the natural landscape. There are moderate building facilities in Nigeria but the high level of poverty of most urban households places the available housing stock out of their economic reach.à Many of the households resort to constructing make shift dwellings with all sorts of refuse materials in illegally occupied land.à This has led to the growth of squatter settlements in many urban centres.à The buildings therein are badly maintained and lack sanitary facilities with little access to light, air and good water.[32]à The United Nations Standard for Nigeriaââ¬â¢s room occupancy is 2.20. The World Health Organization (WHO) stipulates the average rating to be between 1.8 and 3.1, whilst the Nigerian Government prescribed a standard of 2.0 per room.[33]à However, the reality is different as overcrowding is thus a visible feature of urban housing in Nigeria.à It is symptomatic of housing poverty and consequential of poor economic circumstances. 1.5à Prevalence of TB: The term ââ¬Å"prevalenceâ⬠of Tuberculosis usually refers to the estimated population of people who are managing Tuberculosis at any given time.à Prevalence and mortality are considered by the WHO as direct indicators of the burden of Tuberculosis which indicate the number of people suffering from the disease at a given point in time and subsequently those dying each year.[34] A balance and understanding of these terms aids the improvement of the level of control and effectiveness in treatment thereby reducing the average duration of the disease.à The Stop TB Partnership link spearheaded by the WHO is aimed at reducing by 2015, the per capita prevalence and mortality rates by 50% in comparison to records in 1990.[35] The optimism is reassuring in most regions of the world with the exception of the African continent. The key factors derailing the efforts will be highlighted in the next chapter. In order to determine prevalence levels within a region, resort to statistic by way of a ââ¬Å"population based surveyâ⬠is often adopted. These surveys are used to estimate prevalence for those countries with proper census records. Another option is to adopt the method of ââ¬Å"estimated incidenceâ⬠ratings. Estimates of this nature on TB incidences, prevalence and mortality rates are based on a consultative and analytical process proscribed by the WHO and published on an annual basis. Records vary from country to country, however the general formulae used is derived from the following key factors: Estimates of incidence combined with assumptions about the duration of the disease.à The duration of the disease is assumed to vary in accordance with whether or not the disease is ââ¬Å"smear-positive and whether or not the individual receives treatment in a DOTS programme or in a non DOTS programme or is not treated all; and finally Whether or not the individual is infected with HIV[36] According to the WHO, nearly two billion people; about one-third of the worldââ¬â¢s population, are infected with TB.[37] In developed regions of the world such as the United Kingdom (UK) and the United States of America (USA), the prevalence levels are much lower than those recorded in high risk regions of the developing world. Statistic records rendered in 2003 from the Department of Health within the UK suggests the following: à ·Ã 42 years was the mean age of patients hospitalised with Tuberculosis in England between 2002-2003 à ·Ã 69% of hospitalisations for Tuberculosis was for 15-59 year olds in England between 2002-2003 à ·Ã 10% of hospitalisations for Tuberculosis was for over 75 year olds in England between 2002-2003.[38] The goal for Tuberculosis elimination in the United States of America (USA) is a TB disease incidence of less than 1 per million US population by 2010. This requires that the Latent TB Infection (LTBI) prevalence level should be less than 1% and decreasing by 2010.à Current prevalence rate levels of Tuberculosis in the United States are between 10 and 15 million people. In 1998, a total of 18,371 active TB cases were recorded in all 50 states and the District of Columbia[39] A comparison level of statistical studies in the prevalence levels of patients between 1999-2000 was compared to those of patientââ¬â¢s way back in 1971-1972 and the results were as follows: LTBI prevalence was 4.2% with an estimated 11,213,000 individuals diagnosed with LTBI Amongst 25 ââ¬â 74 year olds, prevalence decreased from 14.3% in 1971-1972 to 5.7% in 1999-2000 Higher prevalenceââ¬â¢s were seen in the foreign borns which accounting for 18.7%, non Hispanic blacks and African Americans accounted for 7.0%, Mexican Americans accounted for 9.4% and individuals living in poverty accounted for 6.1% A total of 63% of LTBI was among the foreign born A total of 25.5% of persons with LTBI had previously been diagnosed as having LTBI or TB; and Only 13.2% had been prescribed treatment[40] The chart below; as well as that in ââ¬Å"the annexâ⬠, shows the level of new TB cases per 100,000 population and that of prevalence levels in HIV+ people worldwide for the year 2007.[41] 1.6à How Rapid Does TB Spread In Nigeria?: Part of the Federal Governments programme in curbing the spread has been initiated through the National TB and Leprosy Control Programme (NTBLCP) which is seeking to achieve a 70% TB detection rate and an 85% cure rate by the end of 2010 The programme also aims to ensure that TB patients receive adequate drugs and comply with the slated 8 months period of treatment.à Mr Omoniyi Fadare; an NTBLCP Programme Officer is quoted to have said in 2005 that the DOTS programme was being implemented in 584 out of 774 local government areas with the country recording between 700,000 to 1 million TB cases annually out of which 105,000 are TB related deaths.[42] Ideally, the spread of TB should be less bearing in mind that the Nigerian Government has implemented the DOTS strategy in all antiretroviral treatment centres nationwide in an effort to control the spread of Tuberculosis..à However, this is not the case as in 2009 the rate of prevalence had risen to over 1.2 million with an annual mortality rate of 150,000. These statistics question the reasons behind the spread of TB in Nigeria. The spread of TB is made rampant through factors such as poverty and outdated testing equipment which contribute to Nigeriaââ¬â¢s high TB prevalence. The lack of awareness, early detection and failure to render immediate treatment are also key factors to the spread of TB in Nigeria as corroborated by Dan Onwujekwe; a Senior Fellow of the Lagos based Nigerian Institute of Medical Research.[43] A recent study carried out by the Nigerian Institute of Medical Research (NIMR) in 2007 found out that of the 620 HIV/AIDS patients surveyed in June and July, 2006, about 160 had TB without knowing they did have the disease.[44]à Other factors which contribute to the growing spread of the disease include: The lack of sufficient drugs and clinics within close proximity of affected regions has heightens the spread of the disease as infected persons and those willing to undergo medical check ups are discouraged from seeking help. Poor laboratory infrastructure needed for testing as well as insufficient man power also plague the success and undermine the effective implementation of the TB control activities. Also worthy of note is limited funding for TB control efforts from the Federal and Sate government authorities. The failure on the part of the authorities stalls the programmes ability to execute necessary activities when due.à The issue of funding is a paradoxical point as it points also to issues of embezzlement and corruption that has plagued the country over several decades of mismanagement. The DOTS programme and TB drugs are relatively cheap and free to the public and yet with adequate funding from NGOââ¬â¢s and governments like the EU and the United States; as indicated in the diagram below[45], the problem of funding still remains a key factor that continues to fuel the spread of the disease. 1.7à Aim: The aim of this study (dissertation) is: à ·Ã To provide an insight into the terminal disease of Tuberculosis on an International and national level à ·Ã To evaluate DOTS implementation in Nigeria using a series of case detection and treatment outcomes as indicators à ·Ã To analyse and evaluate the resulting consequences of the DOTS programme in Nigeria within the 21st century and see if its adoption has favoured a positive control of TB over the years 1.8à Obejetive: The following are the objectives of this study (dissertation): à ·Ã To evaluate case detection rates of smear-positive TB cases in selected areas implementing the DOTS programme within Nigeria à ·Ã To evaluate case detection rates of all TB cases notified in Nigeria within the 21st century à ·Ã To compare Nigerian experiences, failures and progresses to other developing nations and developed countries of the world affected by TB à ·Ã To identify potential weaknesses, strengths and developments in the DOTS programme in Nigeria à ·Ã To create, deliver and analyse a survey on the Nigerian public on the implementation of DOTS in Nigeria within selective states and compare the resulting outcomes with available data 1.9à Research Question: Research questions will be focussed on whether or not the DOTS programme has achieved its object and mandate of reducing the rate of TB infection in Nigeria. Whether or not the target of 2015 by the WHO is a realistic target that can be met by Nigeria? Whether or not Nigeria has made progress over the years with the amount of funding hey have had and the exposure the healthcare system has had to curb the growing threat of TB in the country Whether factors such as cultural, religious, economic and social elements are the cause of the drawback in the successful implementation of the DOTS programme in Nigeria? Chapter Two 2.0à The Federal Republic of Nigeria: Nigeria is located in Western Africa on the Gulf of Guinea and occupies a total area of 923,768 kmà ² making it the 32nd largest country in the world.[46] It is comparable in size to the South American country of Venezuela and is about twice the size of the State of California in the United States of America.[47] It is bordered by Benin in the West, Niger in the North, Chad in the North West, Cameroon in the East and has a coastline of at least 853à km with the Atlantic ocean.[48] The countrys climatic regions are broken down into three categories ââ¬â the far south which is defined by tropical rainforest climate with annual rainfall of between 60 to 80 inches per annum, the far north where majority of the TB epidemics and polio incidences have been recorded is defined by its almost desert-like climate where rain fall records are set at less than 20 inches per annum and finally the rest of the countrys region between the far south and far north is characteristic of the savanah grove land with annual rainfalls of between 20 to 60 inches.[49] The country has over 250 ethnic group divisions.[50] The main tribes are the Hausaââ¬â¢s in the Nothern part of the country where majoriy of the TB pandemic is recorded, the Yorubaââ¬â¢s in the Southern part of the country known for is thick mangrove swambs and malaria manifestation and the Igboââ¬â¢s in the Eastern part of the country where majority of the nations oil explorations and severe environmental degredation oil spilllages are found.[51] In a country ranked as the 8th most populous country in the world, the United Nations (UN) estimated Nigeriaââ¬â¢s population at 131,530,000 in 2004.[52] The latest censors in Nigeria in 2006 put the countrys population at 150 million; that is almost 3 times the population of the United Kingdom in an area mass of about less than half the size of Nigeria. It is estimated that by 2050, Nigeria will be one of those countries in the world; like China, India and Brazil, that account for majority of the worldââ¬â¢s population.[53] It is indeed a statistical nightmare when one considers that most of the worldââ¬â¢s current populous nations are amongs the 22 nations in the DOTS programme. Nigeria as a confederation of states is divided into thirty six (36) states and one Federal Capital Territory (Abuja) which are further divided into 774 LGAââ¬â¢s.[54]à This gives you an idea of the logistical difficulties and task ahead of the DOTS programme in curbing a disease that is catalysed by such vices as poor sanitary conditions and tightly spaced housing plans. Nigeria has six major cities with a population of over 1 million people. They are the cities of Lagos, Kano, Ibadan, Kaduna, Port Harcourt and Benin City.[55]à The city of Lagos alone accounts for 8 million people[56]; a region of about the size of Cardiff. This demography and health hazards surrounding a region in comparision to the capital of Wales which accounts for only 2.9 milion citizens.à A map of the region showing its states and geographical lo
Sunday, January 19, 2020
Life in Dublin :: Essays Papers
Life in Dublin In his book Dubliners, James Joyce looks deep inside the lives of those who live in Dublin. Many of the characters are bored with how they live their lives. They want desperately to get out of Dublin. They wish to lead exciting lives somewhere else, whether it is in a fantasy or in a different part of Ireland. In this book, they will try to escape their everyday lives by traveling outside of their normal everyday activities. Individuals in society are often portrayed as trying to escape Dublin. In the story ââ¬Å"Eveline,â⬠a young woman is trying to escape her household through a journey with a young man named Frank. Her escape is shown through individual and society. This journey takes her away from the miserable life she is living. ââ¬Å"Now she is going to go away like the others, to leave her homeâ⬠(29). Eveline wants to explore a new and more exciting life with Frank. The two of them are escaping from Dublin by a night-boat to Buenos Ayres. Eveline wishes that Frank can save her from all that surrounds her in the life she leads. Throughout this story, Eveline has encounters with a violent father that she wishes to escape. Leaving with Frank is the solution to her problem. Before her mother dies, Eveline promised that she will keep the home together as long as she could. Evelineââ¬â¢s father tells her that she squanders the money and that he isnââ¬â¢t going to give her the money because he works hard for the money and it shouldnââ¬â¢t be thrown around on the streets. ââ¬Å"â⬠¦she sometimes felt herself in danger of her fatherââ¬â¢s abuseâ⬠(30). Through her escape with Frank she can escape her fatherââ¬â¢s demeaning remarks and his constant verbal and physical abuse. Eveline is going tired of doing all the cooking and the cleaning. Frank is going to take her away from what he is doing to the family. With her mind set on escaping from Dublin, Eveline realizes that she will have an effect on society, her family, and herself.
Saturday, January 11, 2020
Public Relations and Social Media
Figure 1: BDI Logo An essay on the Black Dog Instituteââ¬â¢s use of social media for public relations purposes. Major Assessment: How is social media being used by not-for-profit organisations for PR purposes? Choose one not-for-profit organisation operating in Australia and discuss ââ¬â with reference to public relations and new media theory ââ¬â how the organisation is using social media to manage their key stakeholders and community groups online. The practice of public relations has seen a change in recent years, and now includes many and varied tools; including new media.The term ââ¬Ënew mediaââ¬â¢ encompasses a variety of non-traditional methods including social media. This essay discusses the use of social media in a public relations capacity, to assist in managing an organisationââ¬â¢s key stakeholders and community groups online. The focus organisation is the Black Dog Institute (BDI), a notfor-profit organisation and an ââ¬Å"educational, research, clin ical and community-oriented facility offering specialist expertise in mood disordersâ⬠(Black Dog Institute, 2012).When considering how an organisation uses social media, it is important to understand who the key stakeholders are and also what constitutes social media tools. Some of the instituteââ¬â¢s key stakeholders (otherwise known as the specific target audience) include health professionals, donors/sponsors and government agencies. So, with some of the key stakeholders defined, what then is social media? Social media, as a whole, is online media with which you ââ¬â the user can participate.Mayfield (2008) states that social media of all kind shares most (or all) of the following characteristics ââ¬â participation, openness, conversation, community and connectedness. The Black Dog institute has used several social media tools to get their message out to the wider community. The use of these new media tools, specifically social media tools, assists not-for-profit organisations such as The Black Dog Institute in managing their key stakeholders and community groups online. Social media is fast becoming an effective tool for public relations purposes and The Black Dog Institute has mplemented a variety of tools such as wikis, social networking, blogging, video, an interactive website and applications suitable for iPhone, iPad and iPod. Figure 2: Social Media The Black Dog Institute engages in wikis such as The Mental Health Wiki. The Mental Health Wiki (2012) which claims to be ââ¬Å"a collaborative, open platform for capturing high quality information in the mental health fieldâ⬠is open to anyone however the site only allows suitably qualified people to contribute. So how does this wiki help The Black Dog Institute manage their key stakeholders?Through participation, the institute is able to demonstrate their expertise in the area of mental health therefore enhancing their reputation among other health organisations. Wikis are a potent ial destination for online Page 2 of 7 PRN101 ââ¬â Major Assignment research and thus by contributing to such, the organisation is able to continuously improve relationships between themselves and their stakeholders (medical professionals) As a fundamental function of public relations is to build mutually beneficial relationships, the contributions supplied by the institute on the Mental Health Wiki would be accessible by other health care professionals.This accessibility is a key in building such relationships, and in turn, the institute has access to other organisationââ¬â¢s research material. On the flip side however, it is important for the institute to consider the legal ramifications of contributing to such a forum. Flynn (2012) states that social media content can be subpoenaed and used to support (or sink) an organisation in the event of litigation, therefore it is important that the institute adheres to laws affecting PR such as copyright, privacy and the Trade Pract ices Act.Facebook is a social networking site offering community, conversation and connectedness and is another largely accessible social media tool with which The Black Dog Institute has engaged. Their active Facebook site allows community groups to interact and remain connected with the institute. The site offers news feeds, events, videos and the option for like minded people to contribute to the site through ââ¬Ëpostsââ¬â¢ ââ¬â discussions. Figure 3: BDI FaceBook Page According to Solis (2009) social networking is not just about socialising, itââ¬â¢s about leveraging the network to increase visibility for expertise, reputation and activity.As you can see with the image, the Black Dog Instituteââ¬â¢s Facebook page includes a picture of their facility, but is this the kind of visibility we refer to in PR? To increase their visibility (or exposure) the institute utilises social network i. e. Facebook to promote upcoming events, VIP associations, and other online pre sences such as websites/twitter and to provide another avenue to access their products for sale. By using social networking to increase their visibility, the institute develops another avenue to increase donations and much needed funds.Page 3 of 7 PRN101 ââ¬â Major Assignment Blogging is another social media tool that has been adopted by The Black Dog Institute, through the use of Twitter ââ¬â a micro-blogging site. Their Twitter blogs allow readers to ââ¬Ëpullââ¬â¢ information that is relevant to them and with the dynamic nature of blogging; the institute gains a genuine insight into the opinions of their public. In terms of public relations, blogging assists the organisation to maintain a constant and up-to-date connection with its publics.The Black Dog Institute embraces that connection and continues to build a network (or community) of like minded people and remain connected with their audiences. With one of the most important functions of public relations being to create understanding, blogging sites such as Twitter allows The Black Dog Institute to create this understanding. Some media tools do not allow participation from an organisationââ¬â¢s public, however through blogging a two-way process is encouraged thereby creating a mutual understanding.It is important to acknowledge that a forum involving two-way conversation can again place the organisation in a vulnerable position ââ¬â both itsââ¬â¢ legally and socially responsible position. Therefore maintaining an ethical approach to the blogging process, with a deliberate course of action, can help to reduce this vulnerability. Figure 4: YouTube Videos are another social media tool that an organisation can use to remain connected with their public. Sites like YouTube are becoming increasingly popular with individuals and organisations alike.The Black Dog Institute has a YouTube channel, where subscribers can upload videos and also comment on videos uploaded by others. The institut e joined the YouTube ââ¬Ëphenomenonââ¬â¢ in September, 2011. At present there are only two videos available on their own channel, however when you search the term ââ¬Ëblack dog instituteââ¬â¢ several others have been uploaded (as indicated in the above image). This indicates an increasing awareness of the institute through an often entertaining and light hearted forum. Videos offer the institute the opportunity to present their organisation in an honest and accurate way.Further development of their YouTube channel can be achieved Page 4 of 7 PRN101 ââ¬â Major Assignment through commenting on other contributor uploads regarding the institute and its activities from other users. Other tools utilised by the institute, which are a little out of the scope of this essay, include an iPod/iPad application ââ¬â ââ¬Å"The Black Dog Pedometerâ⬠. This tool gives the instituteââ¬â¢s stakeholders/community access to not only a pedometer but also a link to learn more a bout the institute and also a donation option.In terms of public relations, the pedometer application increases the organisations image as an authority on the subject of mental health and mood disorders. The institute also has a website developed specifically for teenagers ââ¬â www. biteback. org. au which as a whole is not a social media tool; however the blog component of the site offers interaction and participation by subscribers. The Bite Back website allows the BDI public relations team to take a proactive approach to their subject of expertise, offering an engaging and interactive forum for their younger community groups.As you can see throughout this essay, social media assists the Black Dog Institute in itsââ¬â¢ public relations plans. Tools previously outlined such as wikis, social networking, blogging and videos assist the institute in building and improving relationships with their key stakeholders and to increase awareness and visibility of their organisation. As the momentum of social media continues, further opportunities may develop for the institute. Trimester 1, 2012 Page 5 of 7 PRN101 ââ¬â Major Assignment Reference List: Figures Figure 1: Black Dog Institute Logo ââ¬â www. lackdoginstitute. org. au (accessed 30 April, 2012) Figure 2: Social Media ââ¬â http://masoncadeagency. com/wpcontent/uploads/2011/07/SMO_Social_Media_Optimization. jpg (accessed 3 May, 2012) Figure 3: Black Dog Institute Facebook page ââ¬â http://www. facebook. com/blackdoginst (accessed 5 May, 2012) Figure 4: YouTube screenshot ââ¬â Available: http://www. youtube. com/results? search_query=black+dog+institute+&oq=black+dog +institute+&aq=f&aqi=&aql=&gs_l=youtube. 3â⬠¦ 16614. 20473. 0. 21177. 22. 19. 1. 2. 2. 1. 30 3. 2779. 5j7j6j1. 19. 0â⬠¦ 0. 0. (accessed 6 May, 2012)Bibliography Texts: Ali, M 2006, Public Relations ââ¬â Creating an IMAGE, Heinemann, Oxford, GB Chaffey, D & Smith, PR. 2010, eMarketing eXcellence ââ¬â Planning and optimizing your digital marketing, Butterworth-Heinemann, Oxford, UK. Flynn, N, 2012, Social media handbook ââ¬â policies and best practices to effectively manage your organization's social media presence, posts, and potential risks. Wiley, Australia Harrison, Kim 2011, Strategic Public Relations ââ¬â A Practical Guide to Success, Palgrave Macmillan, South Yarra, Australia Lee, R & Kotler, P. 011, Social Marketing ââ¬â Influencing Behaviors for Good, 4th edition. Sage, California Rix, P, 2011, Marketing ââ¬â A Practical Approach, McGraw Hill, North Ryde, Australia. Solis, B & Breakenridge, D. 2009, Putting the Public Back in Public Relations ââ¬â How Social Media Is Reinventing the Aging Business of PR, Pearson Education, New Jersey Page 6 of 7 PRN101 ââ¬â Major Assignment eBooks and PDFs: Junee,T 2012, PRN101_Social_Media_2012-2 [Slide]. THINK: APM College of Business, Sydney Mayfield, A. 2008 What is Social Media? v1. 4 updated 1 August 2008 http://www. crossing. co. uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_eb ook. pdf (accessed 3 May, 2012) Weblinks: Black Dog Insitute. 2012. About Us: Black Dog Institute. Available: http://www. blackdoginstitute. org. au/aboutus/overview. cfm (accessed 6 April, 2012) Harris, A. 2012. Be Social Media Savvy. Available: http://www. pria. com. au/priablog/be-social-media-savvy (accessed 7 April, 2012) Mental Health Wiki. 2012. Register: Available: http://www. mentalhealthwiki. org/deki/plugins/register/register. php (accessed 2 May,2012) Facebook. 012. Key Facts. Available: http://newsroom. fb. com/content/default. aspx? NewsAreaId=22 (accessed 1 May, 2012) YouTube. 2012. Search results for Black Dog Institute. Available: http://www. youtube. com/results? search_query=black+dog+institute+=black+dog+instit ute+=f===youtube. 3â⬠¦ 16614. 20473. 0. 21177. 22. 19. 1. 2. 2. 1. 303. 2779. 5j7j6 j1. 19. 0â⬠¦ 0. 0. (accessed 18 April, 2012) Black Dog Bite Back. 2012. Blogs: Availabl e: http://www. biteback. org. au/ (accessed 2 May, 2012) Page 7 of 7 PRN101 ââ¬â Major Assignment
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